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TARGET GETS 2 out of 5 STARS
at Consumer Affairs. See their 2,426 reviews/complaints at:
Updated as of 4/11/18 ----------------------------------------------
TARGET SET TO CLOSE STORES ACROSS THE USA
Last year, retail giant Target angered conservatives with its transgender bathroom policy.
Customers boycotted the company and, as one would expect, sales plummeted and stock prices dropped. The retailer hoped to curb some of that frustration by adding a private, single-stall bathroom to every one of its facilities.
But it would appear that gesture was too little, too late.
The chain said the closings were part of a process to refine its stores and focus on smaller-format stores.
The stores being closed are in Lauderhill, Florida; Macon, Georgia; Harper Woods, Michigan; Benton Harbor, Michigan; Fergus Falls, Minnesota; Hastings, Minnesota; Hutchinson, Kansas; Slidell, Louisiana; Matteson, Illinois; Romeoville, Illinois; Baltimore, Maryland; and San Antonio, Texas.
The stores are set to shutter after the holidays on Feb. 3.
“We have a rigorous process in place to evaluate the performance of every store on an annual basis, closing or relocating underperforming locations as needed,” a spokeswoman for the retailer told CNBC.
“We have a really rigorous process in place in evaluating the performance of a store in deciding when to close or relocate a store. We close a store after seeing several years of decreasing profitability,” she added.
While we cannot know with certainty that these closings are the direct result of the retailer’s politically correct stances, we can be fairly certain that those moves did nothing to secure customer faith in the company, and it’s easy for customers to take their business elsewhere.
That’s exactly what conservative shoppers did when they felt Target did not take their concerns seriously.
You would think that companies looking to force liberal agendas on their costumers would learn their lesson after they begin hemorrhaging money.
Target is closing 12 stores, including one in Hastings.
While Target is doubling down on stores, the Minneapolis-based retailer also has decided to pull the plug on a dozen underperforming stores.
The company on Monday began notifying store employees at the 12 affected stores, which are slated to close on Feb. 3. In the Twin Cities metro area, the store in Hastings is being closed. Fergus Falls in western Minnesota also is on the list.
“It’s not a decision we make lightly,” said Kristy Welker, a Target spokeswoman. “We have a really rigorous process in place in evaluating the performance of a store in deciding when to close or relocate a store. We close a store after seeing several years of decreasing profitability.”
While many big retailers such as Macy’s, J.C. Penney and Sears have been closing many stores to retool their business for the digital age, Target has been closing a handful a year while focusing on opening new smaller-format stores in urban and dense suburban areas. It has accelerated its pace of store openings to 32 new stores this year and 35 new locations planned for next year.
While most of the growth in retail is coming from online sales, Target has been increasingly using its stores as distribution centers either via in-store pickup or shipping items to customers’ doorsteps.
The other stores Target is closing in February include: Harper Woods, Mich. (Eastland): Hutchinson, Kan.; Benton Harbor, Mich.; Macon, Ga.; Slidell, La.; Lauderhill, Fla.; Matteson, Ill.; Romeoville, Ill.; Baltimore (West); and San Antonio (Far East).
For many of the smaller towns and cities on the list, the news came as a blow.
“It’s devastating news for the community,” Mayor Ben Schierer told the Fergus Falls Daily Journal. The city of about 13,000 people in western Minnesota also lost a Kmart in recent years, and the building that once housed it is still vacant.
Nobody mentions it, but such a scenario could be good news for online retailers like Amazon.com Inc. — these shoppers still need to buy stuff, and if they're not going out for it, that leaves delivery.
Under Cornell, Target boosted its efforts to woo Hispanic shoppers, who have become a potent economic segment representing 10 percent of total U.S. buying power. The retailer has added new merchandise and spent more on Spanish-language advertising.
If you shop at Target, we've got bad news for you
PATRICK KULP Jun 23rd 2017
How do you compete with Amazon and Walmart?
That's the question ringing in the ears of everyone who works in U.S. retail. Amazon's blockbuster $13.7 billion deal to buy Whole Foods solidified the notion that the retail giant is not content to just dominate ecommerce—it's coming for your real-world stores too.
Walmart is attacking from the other direction. Already established as the dominant U.S. store with more than 11,000 locations, it is now on a buying spree to establish itself as an ecommerce player.
Everyone else faces a very tough way forward. Many department stores and clothing outlets that haven't outright failed yet are teetering on the brink of death. Traditional grocers now fear a similar fate.
Can companies like Kroger and Target survive? Maybe. Here's how some big-name rivals still hope to play on the same field as Amazon and Walmart.
Once the king of cheap-chic retail, Target and its more than 1,800 stores have been struggling intermittently for years as Amazon and Walmart eat into its market share.
In the face of that pressure, it's set out to recapture its trendy roots with a multibillion-dollar turnaround plan centered on smaller Walgreens-like stores in cities and college campuses.
Full price informationFood is a naturally big part of that push, so the Amazon and Whole Foods deal last week was seen as a big blow. Target's stock tumbled in response, and Citi Research downgraded its recommendation of the company's shares on Wednesday.
"[Target]'s two main competitors have very quickly changed the game," analyst Kate McShane wrote in a research note on Wednesday. "This makes [Target]'s rev. growth prospects
Target can't match Walmart's scale or Amazon's convenience, but it has shown some signs that it might take a more unconventional tack towards its e-commerce business elsewhere.
In recent months, it's partnered with shaving subscription services Harry's Razors and Bevel and invested heavily in mattress delivery startup Casper. It's possible Target may apply the same approach to groceries at some point.
Despite Target's supermarket ambitions, groceries remain something of a side hustle—they only account for around 20 percent of the discounter's overall revenue. Like Amazon and Walmart, though, Target treats the category as a "loss-leader," meaning that its purpose is more about drawing people into the stores on a regular basis than strictly sales, according to Forrester retail analyst Brendan Witcher.
"We'll take the grocery, but we want the other sales. That's what we're looking for," Witcher said of these companies' strategy. "Grocery, by default, then becomes a loss-leader standalone product, which is never a good thing."
6/18/17 Now playing at more Target stores: Background music
Now playing at more Target stores: Background music
Dan DeBaun Staff reporter, Minneapolis / St. Paul Business Journal Target Corp. used to be against playing any background music in its stores, but lately it's singing a new tune. The Minneapolis-based retailer began testing music in a handful of stores in the past few years and more new and remodeled locations will add background music this year. Currently, there are 65 Target stores that play music overhead; about half of them are smaller flex-format stores in dense urban areas, a company spokesperson said. The downtown Minneapolis Target store recently added music as part of its $10 million remodel.
Target (NYSE: TGT) will add music at 85 remodeled stores and at 30 new stores this year. By the end of 2017, Target will have at least 180 stores that play music. A Target spokesperson said the company creates its playlists with music"that is upbeat, positive and has a playful personality". Minneapolis Marcus & Millichap Vice President of Investment Matt Hazelton said Target likely wants background music to add another element to its in-store shopping experience as it attempts to differentiate itself from increased competition from online and brick and mortar retailers. "Everybody is looking for a way to make the customer experience more enjoyable because its becoming less and less about the products and more about the experience," Hazelton said. Target used to be against playing music in any of its stores, based partly on a strategy to create a distraction-free shopping experience. "Back in the past with indoor malls there was a mentality with you don’t want to distract people, Hazelton said. "You wanted them to focus on shopping." Target first tested in-store music at its Minnetonka Ridgedale location when the store was remodeled in 2011. The chain's flagship store in downtown Minneapolis recently added music as part of its $10 million remodel. Other Minnesota Target stores that already play music are in Northeast Minneapolis, Ridgedale, Roseville, Highland Park, Roseville, Chaska, St. Louis Park, St. Paul-Midway and Minnetonka.
For those unfamiliar with the situation, a quick refresher: In February, surveillance video was released showing a Nov. 2016 incident in which a two-ton red bollard — often used to mark the front of Target stores — being nudged by a pickup truck outside a Paramus, NJ, store.
The small bump caused the ball to break free and roll into traffic where it crashed into a vehicle. The ball, which was eventually rolled back to the store by three men, caused about $3,500 in damage.
At the time the footage was released, Target’s insurance company had recently rejected the woman’s claim to cover the damage.
Fast forward two months and the claim remains unpaid, leading the woman to sue the retailer.
NJ.com reports that the owner of the damaged car claims the retailer “knew or should have known” that the concrete balls could come loose, posing a hazard to those around it.
According to the lawsuit, Target failed to repair and maintain the bollard, leading the ball to “become and remain in a negligent, defective and dangerous condition.”
The woman claims in the lawsuit that the ball not only damaged her vehicle, but caused her physical injuries including pain, suffering, and anxiety. With the lawsuit she is seeking $100,000 in damages plus fees and costs.
A spokesperson for Target declined to provide comment on the lawsuit to NJ.com, but said it would work directly with the customer.
It looked like a scene from an Indiana Jones flick. A big red boulder, the 2-ton logo of one of the world's largest retailers, rolling across one of their busiest parking lots, causing thousands in damage. But who's responsible to make this right? Check out the video, you be the judge.
Keep your eye on the ball, the first in a row guarding the gate to the Target location in Paramus, New Jersey.
The video was shot by a Target parking lot surveillance camera. You can watch as a pick up truck bumps the ball, jarring it loose, the ball starts to roll into traffic, and smash! Right into a moving car.
"All of sudden I hear this crash and a really loud noise," Eileen Grady said. She thought she ran something over, but it was the 2-ton bollard bouncing of her driver's side door.
It ricochets and keeps on rolling. A brave man jumps out of his car to stop the ball, followed by his dog.
A red dent in her Nissan Rogue was left behind. Grady says the impact also shot a nail out of the ball into her rear tire.
"It's about $3,500 in damage," Grady said.
She filed a claim with Target insurance company, which was promptly denied. Paramus police responded, but couldn't make out the truck's plate on the video. After watching the video, Grady doesn't even think the driver knew he dislodged the ball.
The video shows that it took three men to roll the ball across the parking lot. But they leave it balanced right outside the store exit.
A Target employee places a cone near the ball, but he walks away leaving it unattended, first, for 24 seconds. Then again, while he chases a loose shopping cart, for half a minute. In the lapse, a child even hops on top of the unsecured 2-ton ball.
After seeing the video, 7 On Your Side asked Target to reconsider Grady's claim, but unlike its ball, the nationwide retailer wouldn't budge.
And just days ago, 7 On Your Side found another bollard at the same location had apparently broken off. Target wouldn't tell 7 On Your Side or county consumer officials what happened to it or whether anyone was hurt. They only said they knew about these incidents and will re-check the bollards at the store.
Grady's next stop? She says she'll be filing against Target in small claims court, and 7 On Your Side will be there.
Brick-and-mortar retail is in trouble. You can tell that from reports on this very site of retail bankruptcies and store closings, and from the number of Amazon boxes piled in front of your and your neighbors’ front doors.
Today, Target executives shared discouraging news of falling sales and profits at its investors day event, and explained that the chain’s way forward is to imitate Walmart.
Target plans some aggressive price-cutting, including an everyday low price strategy meant to bring back loyal customers. Stock traders didn’t react well to that news in the short term, but it should please Target shoppers, and they’re the ones who really matter.
In the long term, Target’s strategy is a variation on one that Walmart tried. Walmart Express stores were mini stores built in communities too small to support a full-line Walmart. The experiment ultimately failed, and all of the stores closed at the beginning of 2016.
Americans still are spending money, of course: We’re just spending it online or on experiences or groceries. Since Walmart’s grocery sections are larger and better established, Walmart is surviving this retail downturn a lot better than Target, which is still struggling to interest shoppers in its small grocery offerings. Target’s online sales are a tiny part of its overall revenue. If that’s where shoppers are heading, the retailer needs to figure out where to follow them.
For now, though, Target needs to concentrate on bringing customers back to the stores it has rather than on its plans to open hundreds of new ones.
Target stock drops on fears over new pricing strategy
Analysts say lower prices may alienate upscale consumers.
By Molly Smith and Matthew Boyle Bloomberg News
Target Corp. became a retail phenomenon — and a stock market darling — with a rare mix of hip products and bargain prices.
Whether the company can stick to that playbook is now in doubt
Target stunned investors on Tuesday by abruptly announcing that it would move prices further down market, into the realm of its No. 1 rival, Wal-Mart Stores Inc., and accept lower profit margins as a result.
The news sent Target shares tumbling as much as 14 percent, the most in more than eight years, and underscored the challenges confronting retailers caught between the twin juggernauts of American discount king Wal-Mart and online giant Amazon.
Tuesday’s move, coming after years of stagnant growth, represents a risk to Target’s long-held objective of wooing more affluent shoppers — an approach that won the company its faux French nickname, “Tar-zhay.” While cutting prices may draw more people in the door, it also may alienate consumers seeking a more upscale retail experience.
To hold onto those shoppers, Target will refurbish more than 600 stores and open about 100 smaller shops in cities and college campuses by 2019. It’ll also introduce a dozen new store brands in areas like apparel and home-goods, trying to replicate the success it’s had with labels like the Cat & Jack kids’ fashion line.
Still, the judgment in the stock market was swift. Target’s share price plunged as low as $57.30, the biggest intraday decline since 2008.
“We are stunned — we thought they were going the other way, with higher-margin stuff,” said Brandon Fletcher, an analyst at Sanford C. Bernstein and Co. “We believe there is a better path, and we want to know why they stepped off into the wild.”
Target’s new strategy follows a game plan employed over the past year by Wal-Mart. The world’s largest retailer is spending as much as $6 billion to lower prices across its aisles, according to Wolfe Research analyst Scott Mushkin.
Wal-Mart Chief Executive Officer Doug McMillon said last week that “customers are responding” to the reductions, after the company reported its highest quarterly same-store sales increase in more than four years.
“This is similar to the path Wal-Mart chose in late 2015,” Stifel Financial Corp. analyst Mark Astrachan said in a note.
“That said, Target’s size relative to Wal-Mart suggests increased risk in focusing on everyday low prices.”
Target’s gloomy outlook signals that CEO Brian Cornell has more work to do to reverse the weak traffic that marred its holiday season.
Only 35 percent of U.S. households shopped at Target in December, compared with 53 percent who did so in December 2007, according to data tracker Kantar Retail.
Target’s fourth-quarter results came in at the bottom end of forecasts the company provided last month, which represented cuts from its original earnings guidance.
Profit was $1.45 a share, trailing analysts’ $1.51 average estimate. Same-store sales slid 1.5 percent, missing projections for a 1.3 percent decline.
TARGET REFUSING TO PAY FOR DAMAGES AFTER ITS 2 TON RED BALL DAMAGES DRIVER'S AUTO
It’s not often that a shopping center turns into something out of an Indiana Jones movie, but that’s the first thing we thought of when we heard that a two-ton cement ball had been knocked loose from its berth in front of a Target store in New Jersey and rolled into traffic. And now, Target doesn’t want to pay for the damage it caused.
ABC-7’s On Your Side team has surveillance footage of a pickup truck nudging a red bollard — which we learned today is a word the Brits use for a series of short posts designed to keep vehicles from going where they shouldn’t — marking the front entrance of a store in Paramus, NJ. That little bump caused it to break free and roll into traffic, where it smashed into a moving car.
“All of sudden I hear this crash and a really loud noise,” the car’s driver said, adding that she thought she’d run something over. It turned out to be the cement ball, which bounced off the driver’s side of her car and kept rolling until another driver jumped out of his car and stopped it.
“You just got hit by the Target big red ball,” the driver says he told her.
The video shows three men rolling the ball back across the parking lot — and then leaving it balanced outside the exit, where a child hops on top of it at one point.
The woman whose car was hit says the ball cost about $3,500 in damage, and that Target’s insurance company won’t pay for it, even after ABC-7 pointed out the way the ball was left unsecured in front of the store. Instead, Target said she could go after the driver of the pickup truck.
Police, however, were not able to make out the license plate number on the truck, and the woman says she doesn’t think the driver of the truck even realized they’d knocked the ball loose.
Target acknowledged that another bollard at the same location had broken off days ago, but would only say that it was aware of these incidents and that it will re-check all bollards at the store.
As for the driver, she says she’ll be filing against Target in small claims court.
CVS: Nope, We Aren’t Bringing Back The Target Pharmacy Bottles Everyone Loves
A CVS spokesman finally picked up the phone and spoke to the Associated Press about the issue, explaining that it’s easier and more cost-efficient to use the same bottles across all 9,600 CVS pharmacies, instead of keeping the red bottles at the stores inside Target.
CVS as a whole is working on a new dispensing system, and the AP even reports that Deborah Adler, the designer behind the beloved red bottles, is working on the project. However, CVS declined to answer whether the new system would incorporate any elements of the beloved Target packaging.
The CVS spokesman also said that he didn’t see a connection between the drop in pharmacy sales and the phaseout of Target’s red bottles, possibly because he hasn’t talked to any customers.
In this Sunday, Sept. 18, 2016, photo, Shelley Ewalt sits in her home, in Princeton, N.J., near an amber-colored CVS pharmacy prescription bottle, right, and two uniquely designed red ones from Target. After CVS took over operation of Target's drugstores earlier this year, distraught customers have been asking the drugstore chain to bring back the retailerâ€™s red prescription bottles, which came with color-coded rings, labeling on the top and prescription information that was easier to read. Ewalt tweeted to the drugstore chain, asking if there was any chance they might return to the design of the Target bottles, which she found easier to open. (AP Photo/Mel Evans)
Longtime customers of Target's pharmacies are finding a change in pill bottle design hard to swallow.
After CVS began operating Target's drugstores earlier this year, distraught customers have been asking - in some cases begging - the drugstore chain to bring back the retailer's red prescription bottles, which came with color-coded rings, labeling on the top and prescription information that was easier to read.
Some customers also took more drastic steps.
Vivian Ruth Sawyer went fishing through her trash to rescue the old Target bottles soon after opening her stapled prescription bag to find the dowdy, white-capped amber vials that are common in most medicine cabinets. She has since poured refills of her thyroid medicine into the old Target bottles, even though they don't have the right expiration dates. It's worth it, she said, because those bottles make it easier to tell her prescriptions apart when she looks in her drawer for them.
"This is really inconvenient and irritating," the Louisville, Kentucky, resident said.
CVS says it is working on designing a new system for dispensing prescriptions and helping people stay on their medications, but spokeswoman Carolyn Castel declined to share details or say whether that might involve an updated bottle design.
Meanwhile, shoppers continue to mourn the loss of a bottle that was considered groundbreaking when it debuted about a decade ago. Target flipped bottle design on its head when it introduced in 2005 a red container with the opening on the bottom.
That allowed the label to wrap around the top so it could be seen from above. It included a flat surface that customers found easier to read than the curve of a typical pill bottle, and it came with color-coded rings for the neck to help family members quickly tell their medicines apart. Deborah Adler devised the new approach as part of her master's thesis at New York's School of Visual Arts. She was inspired to try something different after her grandmother mistakenly took her grandfather's prescription. Adler now runs her own design business and is working with CVS on its new prescription system.
The red bottles were important to Christina Mihalek, of Cincinnati, because she accidentally took her mom's high blood pressure medicine instead of an antibiotic when she was in high school, and she passed out in the lunch line that day. Mihalek took to Twitter to voice her displeasure, telling CVS in a post with the hashtag #redbottlesrock that "perfection was at your fingertips."
Shelley Ewalt of Princeton, New Jersey, also tweeted to the drugstore chain, asking if there was any chance they might return to the "vastly superior design" of the Target bottles, which she found easier to open.
Woonsocket, Rhode Island-based CVS Health Corp., which runs the nation's second-largest drugstore chain, started operating Target pharmacies earlier this year as part of a $1.9-billion deal the companies announced in 2015.
CVS's Castel said the company stopped using Minneapolis-based Target Corp.'s bottles because it's more efficient to fill prescriptions with the same bottle at all of its 9,600 pharmacies.
Customer visits to Target's in-store pharmacies slipped in the second quarter. Castel said CVS doesn't see a connection between that and the change in prescription bottles.
But the bottle switch might have influenced a small percentage of customers to shop elsewhere, according to Marshal Cohen, chief retail analyst with market researcher NPD Group. He said the second quarter was tough for many retailers, but he also noted that regular customers to pharmacies don't like change.
"When you start tinkering with things ... the consumer kind of gets a little testy," he said.
Patients can buy prescription bottle caps that glow or beep when it's time to take their medicine. But Purdue University pharmacy professor Alan Zillich hasn't seen much of an evolution in the design of pill containers used by pharmacies because it just isn't worth it, financially.
"Even though drugs cost a lot, pharmacies don't make much off each individual prescription," he said.
Sawyer still holds out hope that any new system CVS adopts might include features from the old Target bottles to replace the amber bottles, which she describes as a "ghastly" leftover from the 1950s.
"Everyone else uses the same stupid bottle," she said.
More consumers are dropping their Target shopping habit.
If you’ve been shopping less atTargetlately, you’re not alone. Foot traffic in stores is down 2.2%.
Comparable store sales fell 1.1% during the May-July period, the first time in two years there’s been a decline during these months.
And Target is now saying that it anticipates further strife in the months ahead:
The company is projecting that sales will dip as much as 2% during the third and fourth quarters of 2016—which include the key back-to-school and holiday shopping seasons—after previously forecasting growth between 1.5% and 2.5%
This is all according to theearnings reportreleased by Target on Wednesday for the second quarter of 2016, ending July 30. Understandably, shares of Target stock have beentaking a beatingas a result, down around 5% early on Wednesday. Why are shoppers turning away from Target? Here are some reasons:
Groceries. As we reported earlier this week, Target has struggled mightily with its decade-long push to become a go-to grocery destination for shoppers. Target sits “in the middle of no man’s land” among grocery competitors, Target COO John Mulligan has admitted, because it lacks the quality and selection of Whole Foods and has higher prices than Walmart and Aldi.
One of the reasons stores like Target have grocery sections in the first place is to boost foot traffic, as shoppers tend to need groceries more regularly than clothing or electronics. The idea is that shoppers are more likely to make other, non-planned purchases during grocery runs. But if consumers do their regular grocery shopping elsewhere—and by most accounts, that’s what they do—then Target misses out on all the peripheral and impulse buys shoppers theoretically would have made had they been in the store to pick up milk, eggs, and such.
Target’s failure to attract a broad swath of grocery shoppers, you see, has a negative trickle-down effect on sales in aisles throughout the store.
Prescription Medications. As the (Minneapolis) Star Tribunereported, one of the reasons cited by Target CEO Brian Cornell for the company’s 2.2% decline in foot traffic was the transition of its pharmacy operations to CVS.
Consumer advocates worried that Target’s decision to let CVS run its pharmacy operations and in-store clinics would hurt competition in the marketplace and perhaps result in higher drug prices for consumers. While it’s unclear if there’s been any across-the-board impact on prescription pricing during months of transitioning to CVS, Target said the change has led to some disruptions in sales.
As with groceries, many consumers need prescriptions on a regular basis. So if these shoppers are not going to Target to pick up their meds, Target is also missing out on all the potential trickle-down sales as well.
Apple. During Wednesday’s conference call, Cornell called out poor sales of electronics—and Apple in particular—as another reason for the company’s underwhelming performance. Apple sales were down 20% in the quarter at Target.
Part of the reason for declining Apple sales at Target is that Apple sales in general haven’t been as strong as they have in previous years. But clearly, another reason is that shoppers have found other outlets other than Target for picking up their Apple devices.
Fashion. It’s been a long time since people referred to Target as “Tarjhay.”During the first decade of the millennium, Target enjoyed a reputation as a hot cheap chic destination thanks to frequent partnerships with fashion lines like Isaac Mizrahi and Missoni. With each launch of such goods, Target could expect sales crazes with huge lines and the kind of in-store excitement that Walmart could never dream of.
Not all the partnerships worked out well, though. TheTarget-Neiman Marcus collectionwas a disaster. More recently, Target introduced a collaboration with theFinnish designer Marimekkoin the spring of 2016. The response from shoppers was fairly tepid, but not anywhere near the over-the-top successes of past fashion partnerships, including one withLilly Pulitzera year ago.
Overall, Target says sales of its “signature categories” (including stylish apparel) “outpaced the total business by 3 percentage points” in the second quarter of 2016, according to CNBC. But no one can honestly say that the Target fashions of today are the draw that they were five or ten years ago.
One of the reasons people aren’t shopping at these stores is that they’re turning to cheaper “fast fashion” retailers like H&M and Primark. Another is that they’re more likely nowadays to shop online for clothes—specifically at Amazon. Amazon has quietly but massively been expanding its apparel options, and as with nearly every other shopping category under the sun, the world’s largest retailer is rapidly stealing clothing sales from the competition.
Target’s online sales were up 16% during the most recent quarter. That may sound pretty good, but it’s poor compared to the increase in the first quarter of 2016 (23%) and the second quarter of 2015 (30%). What’s more, analysts say that Target’s e-commerce operations, which got off the ground more slowly than most of the field, are still far behind the competition. So the only result that would be viewed as positive is if Target’s digital sales increases were blowing away everyone at this point.
“Target being in line is not good enough,” JP Morgan analyst Chris Horvers said on CNBC, discussing how Target’s online sales growth has basically just been keeping pace with competitors of late. “They’re playing catch up so they should be outperforming the market at this point.”
How Target Plans to Boost Grocery Sales Without Copying Walmart
As a result, the typical shopper might pick up a few food items when swinging by the local Target on other errands, but doesn’t do regular grocery shopping at the store. That’s a big problem for Target. Groceries are low-margin, and the only way they make sense for retailers is if they drive tons of traffic into stores, where shoppers are prone to making other, more profitable purchases.
The company says that it has been making improvements to store grocery departments even before the release of its dismal second-quarter sales results. “Target has been adding hundreds of new items to its shelves including a number of organic, natural and gluten-free products and bolstering key categories for its fill-in grocery trips such as snacks, yogurt, and craft beer,” the (Minneapolis) Star Tribune reported. Target has been pumping up low-price promotions and fresh produce offerings as well.
But the tweaks seem to be just that—tweaks—and Target says it has no plans to dramatically expand into a full-service grocery seller along the lines of Whole Foods, Wegman’s, Kroger, or Walmart. “We’re not a grocer,” Target CEO Brian Cornell told reporters on Wednesday, according to the Wall Street Journal. “We’ve been able to drive traffic without having a sushi chef.”
There will be no butchers or rotisserie ovens serving fresh-roasted chickens in Target stores either. “We provide a convenient selection of foods,” Cornell said. But it’s “a self-service grocery experience,” and the grocery department is “not one of our signature categories nor will it be.”
----------------------------------------------------- 9/14/16 Coming back from their mis-adventure in Canada and ignoring how Wally World stubbed its corporate toe on mini-stores, Tarbutt is now going ahead with their own branded mini-stores and probably another disaster.
Get Ready for Hundreds of Small Target Stores, CEO Says
Shannon Pettypiece - September 14, 2016
Target Corp. Chief Executive Officer Brian Cornell is thinking small when it comes to expanding the big-box retailer.
Cornell envisions eventually opening hundreds of smaller “flex-format” stores that could be a major part of Target’s future growth, he told reporters Wednesday during the company’s fall national meeting at its Minneapolis headquarters.
Target has opened 23 smaller stores in major cities like Chicago and Philadelphia and has plans to add nine more this year and at least 16 in 2017. Typically taking up less than 50,000 square feet, the smaller stores enable the company to expand into downtown areas where a big-box footprint isn’t possible. The shops also create pickup points for online orders, helping Target compete with Amazon.com Inc.
The stores don’t have the same product selection as a typical Target and are more targeted at the demographics of a specific market. For example, the retailer’s store in New York’s Tribeca neighborhood, opening next month, will have a focus on baby and kids merchandise to meet the needs of the area’s plentiful family population, Cornell said.
That’s “unlike our store at the University of Maryland, where there is very little baby, not a lot of toys, and a big focus on beauty and apparel,” he said.
Rival Wal-Mart Stores Inc. abandoned a strategy of opening smaller stores earlier this year, opting instead to focus its attention on its supercenters and grocery-store-sized Neighborhood Markets. Unlike Target, many of Wal-Mart’s smaller stores were in rural areas.